Before launch

Launch

1-2 Contributors

3-5 Contributors

5-10 Contributors

Defining your brand

Who are you? What is your mission? What do you stand for? (Authenticity)

Where is your audience? What does the market look like? Who are you competing against?

Brand Audit #1
Finding your fit in the industry, Business planning, Have you learned anything since the launch? Are you gaining the traction you want to?

Brand Guidelines
Outline your brand, What does your voice sound like? What is your look and feel? What is your brand personality?

Time to define your marketing strategy!
How are you going to reach the audience that hasn’t seen you yet? Defining customer relationships and maintaining momentum

Brand Audit #2