Building, launching & growing brands you can brag about.
Hi, I’m Rachel!
Creative Director & Brand Strategist
For over 12 years, I have been helping organizations of all sizes navigate a brand transformation that they can be proud of. My expertise lies at the intersection of strategy and creative, bridging the gap in defining a strong market strategy and roadmap while also crafting an impactful and show stopping design and messaging.
Optiv
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Fjällräven
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Brunton
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P&G
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Starbucks
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Empower
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Colliers
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New Orleans & Co
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Rise Bar
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Blendtec
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Stella & Chewy's
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Jabra
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FloWater
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Enso Rings
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Optiv · Fjällräven · Brunton · P&G · Starbucks · Empower · Colliers · New Orleans & Co · Rise Bar · Blendtec · Stella & Chewy's · Jabra · FloWater · Enso Rings ·
Featured Projects
FloWater
Building the world’s first branded tap water, with show stopping graphics and a rebellious tone.
Angelcare
Positioning the heritage brand to take on the modern market with innovative products and a clear portfolio strategy.
Rise Bar
Fueling a brand refresh to break into a new and exciting target market, through bold new packaging and messaging.
Working with me
01
Discovery: I start every project by talking and brainstorming. Despite being an introvert, I really believe that great ideas make great brands.
02
Research: Building a brand means that we have to become experts in a plethora of industries quickly. I find so much joy in digging through spreadsheets, reading articles, and synthesizing customer feedback—all with the goal of defining the best strategy for moving forward.
03
Expression: Your brand needs to stand out, once we are armed with a rock solid strategy, its time to make it noticable. Creativity is knowing your audinece and speaking directly to them through voice, visuals, and movement.